Factors affecting customer perception

what are the different factors influencing perception

These values should be a way of life for the company and include integrity, respect and customer focus. This will affect how new customers perceive your brand.

Putting protocol over people inhibits customer interactions hence companies should evaluate their approach and improve communication with customers and proper problem solutions. Thus, consumer perception not only influences consumer behavior but also affects the performance and profitability of the business.

Factors affecting consumer perception pdf

A consumer's perception of a product's reputation, moreover, is not only determined by the product's brand identity and manufacturer but by the whole chain of distribution. Product Packaging Product packaging has a big influence on how customers view your brand — so much so that it can be considered a selling point in itself. But how exactly do you improve perceptions of your brand? The effects of pricing on your reputation can vary, however, making it more of an art than a science. Any feature of the product such as its use, durability and how reliable the product is in satisfying or disappointing the consumer can be described as its quality. This further helps businesses to provide and promote such products and services effectively that are in demand from consumers. The success or failure of a business to a great extent is influenced by consumer perception. Constant interactions with customers make products and services providers develop feelings for them hence an increase in customer satisfaction. So, you now know more about the factors that affect the way customers see your brand. Reputation — reputation of products develops over time and depends on the experience with the product and intensive marketing campaigns that raise the status and brand identity. To do this we'll need to create a first-party cookie and gather analytical information about your behavior,device and IP address for analytics purposes. Many such sophisticated consumers tag the product as cheap and not fit for use though the product may be of the same good quality. Especially when a consumers are purchasing a type of product for the first time, the way the product is presented can wholly determine their perception of the item. Putting protocol over people inhibits customer interactions hence companies should evaluate their approach and improve communication with customers and proper problem solutions. Improving consumer perception of your brand is the single best way to boost sales and increase your turnover.

Photo Credits. One is made by a company with awesome packaging, fair prices, and strong brand values. The main obstacle companies face while improving customer perception is themselves and the way they approach customer success.

Factors affecting customer perception

He received his Bachelor of Arts in literature from Yale University in

Rated 7/10 based on 39 review
Download
Factors Affecting Consumer Perception