Write about the different types of sales promotion tools
The offer consisted of Philips TV, two-in-one, iron, mixer-grinder, and rice cooker at an attractive price.
Trade promotion tools
Today's customer is spoiled for choice and hence, only companies that have the right kind of product mix can increase their market share. Mobile couponing: Coupons are available on a mobile phone. Kids eat free specials: Offers a discount on the total dining bill by offering 1 free kids meal with each regular meal purchased. Contests are conducted to attract new customers. Coupons A coupon is a certificate that fetches buyers a saving when they purchase a specified product. Such offers can help draw customers in huge numbers who are interested in buying technologically advanced and new products. These help the manufacturers come in direct contact with the buyers. Attribute framing deals with one key phrase or feature of a price discount that is emphasized to inspire consumer shopping. The offer consisted of Philips TV, two-in-one, iron, mixer-grinder, and rice cooker at an attractive price. Exhibitions can be arranged in major locations in the city, generally in the most popular areas, to attract maximum customers to the venue. Point-of-Purchase Displays To stimulate impulse buys or to remind regular customers not to leave the store without a specific product, marketers have used in-store displays for generations. This sales promotion tool is used by several companies for consumer durables. Target customers who would not normally purchase your product or service.
This article has details about the various tools of sales promotion that can help you achieve desired sales targets for your products. Bidding portals: Getting prospects Glorifier: A small stage that elevates a product above other products.
Sweepstakes refers to submitting names for a draw — lucky draws.
Point-of-Purchase Displays To stimulate impulse buys or to remind regular customers not to leave the store without a specific product, marketers have used in-store displays for generations. Mystery Rewards Scratch-and-win cards or raffles for prizes are other popular promotional tools.
Manufacturers use two types of sales promotion, namely:  1. Trade discounts also called functional discounts : These are payments to distribution channel members for performing some function.
Sales promotion is generally defined as those marketing activities that provide extra values or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. Distribute these products with your company's name and phone number branded on them.
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